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Not the Only App
Better apps, better marketing, better collaboration

Every 1st & 3rd Thursday

11am - 12:30pm PST

We help app developers in the accounting space learn what makes your audience tick. Whether you have 3 users or 3 million, we cover how and when to reach decision-makers, explore best practices for UX and marketing, and dig into whatever real-world challenges you’re facing. We also go over how to prep for conferences and speaking engagements, as well as how to collaborate with your peers. 

The Fine Print:
  • Try out any Roundtable for 30 days at no cost
  • You don't need a credit card to give it a try (really!)  
  • Membership is $600/month after your first 30 days

Meet your hosts, Richard Roppa-Roberts & Alison Ball

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Richard Roppa-Roberts

One minute, he's a forward-thinking problem-solver. Next, he's a technically-minded marketer. And for smiles, there's the part-time vintage space enthusiast. All in a day’s work for Richard Roppa-Roberts, The Intellectual Handyman and ProAdvisor®  Advisor at the helm of Quasar Cowboy. He's driven by one core belief: the key to a better business lies in working collaboratively.


This belief is the backbone of the thriving Roundtable Labs community he's been cultivating since 2015. And it's also at the heart of his highly sought-after "mission-control" style coaching of Quasar Cowboy. 


Richard is dedicated to helping accounting professionals, and app partners conquer their moon and reach further for the stars in all endeavors.  He's the coach behind the scenes helping others shine at least ten times as much as he's been in the spotlight, and he believes that the true measurement of success is in the goals he has helped his clients conquer and then surpass.

Richard has been named a Best of 2019, 2020, and 2021: Strategic Business Consulting, Palm Springs; he’s on Avalara's Social Media Top 100; had an Honorable Mention on Accounting Today’s Top 100 Most Influential People in Accounting list, and he is a regular author with Intuit’s Firm of the Future and Tax blogs as well as CPA Practice Advisor, and other industry blogs. You may have seen Richard speak at QuickBooks Connect, Ensuring Success, Scaling New Heights, SleeterCon, or the Los Angeles Accounting & Finance Show. 

Richard spends his weekends exploring his hometown of Palm Springs with his husband, Kevin, for rare Mid Century Modern finds, especially vintage Pyrex & Tupperware.  You can find Richard online at both and

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Alison Ball

Alison has spent her career developing innovative ways to create brand magic via influencer programs that seamlessly meld the art and science together. Influencers, brand advocates, and expert content creators are highly effective ways to tell your marketing story. Under her leadership, Intuit experienced an exponential increase in top of funnel reach and engagement globally, all driven by engaged influential product experts and user-generated content.

Alison's strengths include top-notch communication and collaboration skills plus years of experience developing, testing, and creating strategies to collaborate with and help influencers engage with a brand. She's also a leading expert in developing winning strategies for creating mutually-beneficial relationships with a brand’s best content creators, and has taught these techniques to teams across the world.

The people who know Alison best describe her as an energy amplifier. Expect to laugh a lot while working with her - she brings her sense of humor and positive outlook to everything she does.

Common Session Topics

No matter how unique or specialized your application is, the journey from initial concept to fully funded company is filled with common pitfalls that can be successfully navigated.


Not The Only App was started to help founders learn from their peers in a collaborative environment committed to their success. 



Common topics covered include: 

  • Understanding your Customer Avatar

    • Who is your target audience​

    • What challenge are you solving

    • Where do they search for information

    • Common Avatar mistakes

  • Crafting the Value Proposition of your application

    • What makes your application unique​

    • How is your app similar to others on the market

  • Defining your Minimum Viable Product

    • When is your MVP to minimal?​

    • Tips & Tricks for collecting early user feedback

Membership to any Roundtable includes:

  • Two 90-minute Roundtable sessions per month, capped at 25 members per Roundtable

  • Access to all Roundtable Labs community events, including:

    • Guest speakers

    • Multiple One-Topic sessions each month

    • Informal social gatherings

  • Private members-only Roundtable Labs online community for accounting professionals only                 (no vendors allowed!) 

  • Exclusive Roundtable discounts on software and events

  • You! No lectures here. We solve problems together, and every member is a vital ingredient.

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