Not the Only App




An invitation only, close-knit community for select apps in the accounting ecosystem who know they need to win allies, but need a map for better reaching their customer base. 

Join us to discuss everything about accounting professionals tick — from social media, getting and responding to reviews, how to make your partner program work for you 24/7, better marketing, and more.  Get beyond "competition" and collaborate with your peers on real world challenges that confront trail-blazers in the accounting app space.  

What's Included?

  • Two 90-minute Roundtable sessions per month.

  • Opportunities to share your app and program details with an engage audience of accounting professionals.

  • Dedicated Slack workspace and resource library.

  • You! We do not lecture, we solve problems.  Together.


per month

But wait! There's more...

When you become a part of a Roundtable in our network, you are getting more than just one experience.

We are a growing  community and engagement platform consisting of the members from many Roundtables.  

Your network, access to ideas, tools, insights, and opportunities to contribute the same grows way beyond one Roundtable.


Two (or twenty) brains are better than one.  Build your network and connect with others in your space.


Get recommendations that take the hassle and guesswork out of marketing your business!

Alison Ball

  • @iamalisonball

Alison has spent her career developing innovative ways to create brand magic via influencer programs that seamlessly meld the art and science together. Under her leadership, Intuit experienced an exponential increase in top of funnel reach and engagement globally, all driven by engaged influential product experts and user-generated content.

For Alison, the art is to keep the humans happy, while the science is in the strategy, sequencing, and measurement.

Now it's Liscio who has the benefit of having a leading expert in an artform -- that of developing winning strategies for creating mutually-beneficial relationships with a brand’s best content creators.  

The people who know Alison best describe her as an energy amplifier. Expect to laugh a lot -- she brings a sense of humor and positive outlook to everything she does.

Your Hosts

Richard Roppa-Roberts

  • @NeverCallMeRich

Part forward-thinking problem-solver, part technically-minded marketer, and part space enthusiast, intellectual handyman Richard Roppa-Roberts believes that the key to a better world lies in working collaboratively to grow. 

Richard is a highly-sought-after business and solutions coach at the helm of Quasar Cowboy, a firm dedicated to helping companies reach for (and grasp) the stars.


Although that's where his influence began, it's certainly not where it ends! 

A gifted facilitator, and natural host, Richard is also known from several top

100 lists including Social Media Influencers, Most Influential People in Accounting, and Accounting Today

"One to Watch".  You may also recognize his voice as co-host of the QBO Show!


Last but not least - Richard is mastermind behind (and the Chief Officer overseeing) all things innovative and wonderful here at Roundtable Lab.

Kelly Gonsalves

  • @TotallyKellyG

Mix a creative mind with a number-cruncher, then throw in a dash of New York City attitude and what do you get?  Kelly Gonsalves - a true entrepreneur that is all in, all the time.


She has started three companies:  Totally Booked, her own bookkeeping firm,  a co-founding role in Ideation: Think Forward, and totally seo, which helps firms and app partners get noticed.


This is something she knows something about.  Kelly has been honored in too many ways to list; but among them she is a member of the Intuit Trainer Writer Network, an Insightful Accountant Top 10 ProAdvisor, as well as the host of Insightful Accountant's QB Talks:

App Neighborhood Watch.


In her downtime Kelly spends her weekends paddle boarding on the lake with her dog, Nina, cooking up a great meal, or taking on DIY projects at her new home.

Sounds great, but I have...

We'd love to hear from you!